Brand Identity

The Big Grill Festival based in the United Arab Emirates brings together the city’s most exquisite grill-masters and highest quality meats for grilling in a festive and fun atmosphere.

I was tasked with creating a design which would reflect the event concept of rock’n’roll, grilling and music. Due to the cultural restrictions of the location (UAE), the means of expression were limited to images of music, fire and vegetables.

Mood Board

The component selection was crucial, as each component needed to express the essence and suggest forbidden elements (meat and alcohol) simultaneously.

“Tell it all without showing it all.”

The design that was developed was awarded an international award and published in the prestigious Graphics Logo/Letterhead 9 Edition.