The Big Grill Festival Identity Design
The Big Grill Festival based in the United Arab Emirates brings together the city’s most exquisite grill-masters and highest quality meats for grilling in a festive and fun atmosphere. The festival also includes a designated play area for children, with bouncy castles, rides, games and arts and crafts.
I was tasked with creating a design which would reflect the event concept of rock’n’roll, grilling and music. Due to the cultural restrictions of the location (UAE), the means of expression were limited to images of music, firere and vegetables, with no permission to use any images of meat or drink/alcohol. The vision had to be masculine, bold, yet fun at the same time. The design that was developed was awarded an
international award and published in the prestigious Graphics Logo/Letterhead, 9th Edition.