Over fifteen years of design and creative direction experience.


Ekaterina Asparouhova is a designer of brands, books, UI, fashion and airplane exteriors (once). Originally born in Russia, and raised in Bulgaria, she now lives and works in New York.



It was fun and creative process designing the new desktop website of this innovative sport/tech company. Several months ago we elaborated the mobile application (UI/UX). I’m happy to report that it led to great results such as collaboration with one of the biggest “guns” in the video business.

The Murder That Never Was

Exciting! Book cover and interior pages, finally. After several years I luckily had the chance to work on such a project. Creative freedom, great collaboration, amazing author. What else is needed? Fiction: girl, gun, murder, blood, suspense, FBI and group of really smart people to solve the puzzle.

GoodWin Idea

So, I did it – founded my own graphic design startup. The logo design was the easy part… as soon as I blocked the strive to create “the best possible design” and simply started to design in the style I like at most: minimal, bold, dynamic, with a hint of something…. As simple as that.