The Logo And The Pasta
Should we search for our business identity’s special ingredient among those twenty kinds of mediocre pasta or consider other, better options with appreciation to designer’s time, efforts and skills? And, some talents such as imagination, sense for balance, knowledge in
Creative by all means?
We are visual professionals, everybody can judge our abilities by simple glance of our portfolio, there is no mystery in that. Why should we switch on “fake creativity” mode and do some frills and quirks when it’s not really needed?